“When the Game Boy was released, Yokoi’s colleague came to him “with a grim expression on his face,” Yokoi recalled, and reported that a competitor handheld had hit the market. Yokoi asked him if it had a color screen. The man said that it did. “Then we’re fine,” Yokoi replied. Yokoi’s strategy of finding novel uses for technology, after others had moved on, smacks of exactly what a well-known psychological creativity exercise asks for.”
