“The areas of the brain that lit up when they read about an activity were identical to those that light up when they actually experience it... In short, when we read a story, we really do slip into the protagonist’s skin, feeling what she feels, experiencing what she experiences.”

“The areas of the brain that lit up when they read about an activity were identical to those that light up when they actually experience it... In short, when we read a story, we really do slip into the protagonist’s skin, feeling what she feels, experiencing what she experiences.”

— Michael Margolis