“Though conventional wisdom says our beliefs shape our behaviors, the opposite is also true. Evidence of the importance of rituals supports the idea of keeping a regular schedule, as described in part two. The more we stick to our plans, the more we reinforce our identity.”

“Though conventional wisdom says our beliefs shape our behaviors, the opposite is also true. Evidence of the importance of rituals supports the idea of keeping a regular schedule, as described in part two. The more we stick to our plans, the more we reinforce our identity.”

— Nir Eyal