“First: modern society, with its millions, is essentially ungovernable. The public must instead be controlled by manipulation. The men who do this manipulating, in government or not, are the true leaders, philosopher-kings. They need not manipulate all the people, only the few thousand who set the agenda. The drivers of history are not the people, in other words, nor the elite who influence the people, but the PR men who influence the elite who influence the people.”
