“In this book, I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery.1 This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery – they focus on whether you shipped what you said you would on time and on budget – while under-investing in discovery, forgetting to assess if you built the right stuff. This book aims to correct for that imbalance.”
