“Slot machines leverage this psychological weakness to incredible effect. The unpredictability of payout makes it harder to stop. Social media does the same. Posting to Twitter might yield a big social payoff, in the form of likes, retweets, and replies. Or it might yield no reward at all. Never knowing the outcome makes it harder to stop pulling the lever.”

“Slot machines leverage this psychological weakness to incredible effect. The unpredictability of payout makes it harder to stop. Social media does the same. Posting to Twitter might yield a big social payoff, in the form of likes, retweets, and replies. Or it might yield no reward at all. Never knowing the outcome makes it harder to stop pulling the lever.”

— Max Fisher