“Every business is fundamentally limited by the size and quality of the market it attempts to serve. The Iron Law of the Market is cold, hard, and unforgiving: if you don’t have a large group of people who want what you have to offer, your chances of building a viable business are very slim.”

“Every business is fundamentally limited by the size and quality of the market it attempts to serve. The Iron Law of the Market is cold, hard, and unforgiving: if you don’t have a large group of people who want what you have to offer, your chances of building a viable business are very slim.”

— Josh Kaufman