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The essence of effective marketing is discovering what people already want, then presenting your offer in a way that intersects with that preexisting Desire.

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Josh Kaufman Quote: “The essence of effective marketing is discovering what people already want, then presenting your offer in a way that intersects with that preexisting Desire.”

“The essence of effective marketing is discovering what people already want, then presenting your offer in a way that intersects with that preexisting Desire.”

Josh Kaufman

Josh Kaufman Quote: “The essence of effective marketing is discovering what people already want, then presenting your offer in a way that intersects with that preexisting Desire.”
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