“People are attracted to individuals and things they cannot readily obtain. In the case with things, people are more attracted to a coveted object because it is out of their reach. When the object of desire is finally gained, the attraction for the object rapidly diminishes.”

“People are attracted to individuals and things they cannot readily obtain. In the case with things, people are more attracted to a coveted object because it is out of their reach. When the object of desire is finally gained, the attraction for the object rapidly diminishes.”

— Jack Schafer