“Moonshots force you to reason from first principles. If your goal is 1 percent improvement, you can work within the status quo. But if your goal is to improve tenfold, the status quo has to go. Pursuing a moonshot puts you in a different league – and often an entirely different game – from that of your competitors, making the established plays and routines largely irrelevant.”

“Moonshots force you to reason from first principles. If your goal is 1 percent improvement, you can work within the status quo. But if your goal is to improve tenfold, the status quo has to go. Pursuing a moonshot puts you in a different league – and often an entirely different game – from that of your competitors, making the established plays and routines largely irrelevant.”

— Ozan Varol