“It wasn’t always the big-tent groups, being everything to everyone, that most attracted people. It was often the groups that were narrower and more specific. “The more specific the Meetup, the more likelihood for success,” Scott Heiferman, its cofounder and CEO, told me.”

“It wasn’t always the big-tent groups, being everything to everyone, that most attracted people. It was often the groups that were narrower and more specific. “The more specific the Meetup, the more likelihood for success,” Scott Heiferman, its cofounder and CEO, told me.”

— Priya Parker