“Jim Rohn quote: “You are the average of the five people you spend the most time with.”4 Don’t believe me? Let me drop some science. Dr. David McClelland, renowned social psychologist, Harvard professor, and author, studied human motivation for more than thirty years. As discussed in chapter 3, he found that “95 percent of your success or failure in life is determined by the people with whom you habitually associate.” Ninety-five percent, my friend.”
