“Market research is a huge field. You can learn each and every thing about your business through market research. But if you don’t have a specific reason for doing the research or a particular direction to pursue, you will just find yourself drowning in a sea of data, without ever reaching the shore.”

“Market research is a huge field. You can learn each and every thing about your business through market research. But if you don’t have a specific reason for doing the research or a particular direction to pursue, you will just find yourself drowning in a sea of data, without ever reaching the shore.”

— Pooja Agnihotri