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Don’t confuse the process with the goal. Working on our processes to make them better, easier, and more efficient is an indispensable activity and something we should continually work on – but it is not the goal. Making the product great is the goal.

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Ed Catmull Quote: “Don’t confuse the process with the goal. Working on our processes to make them better, easier, and more efficient is an indispensable activity and something we should continually work on – but it is not the goal. Making the product great is the goal.”

“Don’t confuse the process with the goal. Working on our processes to make them better, easier, and more efficient is an indispensable activity and something we should continually work on – but it is not the goal. Making the product great is the goal.”

Ed Catmull

Ed Catmull Quote: “Don’t confuse the process with the goal. Working on our processes to make them better, easier, and more efficient is an indispensable activity and something we should continually work on – but it is not the goal. Making the product great is the goal.”
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