“Social media notifications are a great example of how your brain is being hijacked. Whenever you see a notification, you anticipate the reward you’ll receive when clicking on it, which triggers the release of dopamine in your brain. However, this doesn’t make you happy or fulfill you – at least not for long.”

“Social media notifications are a great example of how your brain is being hijacked. Whenever you see a notification, you anticipate the reward you’ll receive when clicking on it, which triggers the release of dopamine in your brain. However, this doesn’t make you happy or fulfill you – at least not for long.”

— Thibaut Meurisse