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The chatter that filled the coffeehouse amounted to a kind of improvisation, like that practiced by musicians and comedy troupes. That form of conversation was far more conducive to generating good ideas than that staple of creativity consultants everywhere: brainstorming. Brainstorming sounds like a great idea, but it doesn’t work. Dozens of studies have demonstrated this conclusively. People produce more good ideas – twice as many – alone than they do together. One.

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Eric Weiner Quote: “The chatter that filled the coffeehouse amounted to a kind of improvisation, like that practiced by musicians and comedy troupes. That form of conversation was far more conducive to generating good ideas than that staple of creativity consultants everywhere: brainstorming. Brainstorming sounds like a great idea, but it doesn’t work. Dozens of studies have demonstrated this conclusively. People produce more good ideas – twice as many – alone than they do together. One.”

“The chatter that filled the coffeehouse amounted to a kind of improvisation, like that practiced by musicians and comedy troupes. That form of conversation was far more conducive to generating good ideas than that staple of creativity consultants everywhere: brainstorming. Brainstorming sounds like a great idea, but it doesn’t work. Dozens of studies have demonstrated this conclusively. People produce more good ideas – twice as many – alone than they do together. One.”

Eric Weiner

Eric Weiner Quote: “The chatter that filled the coffeehouse amounted to a kind of improvisation, like that practiced by musicians and comedy troupes. That form of conversation was far more conducive to generating good ideas than that staple of creativity consultants everywhere: brainstorming. Brainstorming sounds like a great idea, but it doesn’t work. Dozens of studies have demonstrated this conclusively. People produce more good ideas – twice as many – alone than they do together. One.”
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