“We think the problem rests with the object of our desire when in reality it is the subject – the “I” – that is the problem. It might appear that by craving something you are paying attention to it, but this is an illusion. You are engrossed in your desire for the object, not the object itself. A heroin addict doesn’t crave heroin. He craves the experience of having heroin, and the concomitant relief of not not having heroin.”