“Walt Disney often spoke of architecture and technology as functioning in the form of a ‘weenie’ – as something that would beckon the customer to go inside a space or cause the customer to go in a particular direction in a theme park. The weenie acts as a ’reward. If you have a corridor, at the end there has to be something to justify you going that distance.”

“Walt Disney often spoke of architecture and technology as functioning in the form of a ‘weenie’ – as something that would beckon the customer to go inside a space or cause the customer to go in a particular direction in a theme park. The weenie acts as a ’reward. If you have a corridor, at the end there has to be something to justify you going that distance.”

— Scott A. Lukas