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I call it the Louis XIV test: have a look around your house and imagine what Louis XIV would pay for everything you own. Your house? He wouldn’t keep a horse in it. Your furniture? Complete rubbish. Your car? He’d like your car. But he’d give you half of Burgundy in exchange for the small telly in your bedroom.

Rory Sutherland Quote: “I call it the Louis XIV test: have a look around your house and imagine what Louis XIV would pay for everything you own. Your house? He wouldn’t keep a horse in it. Your furniture? Complete rubbish. Your car? He’d like your car. But he’d give you half of Burgundy in exchange for the small telly in your bedroom.”

“I call it the Louis XIV test: have a look around your house and imagine what Louis XIV would pay for everything you own. Your house? He wouldn’t keep a horse in it. Your furniture? Complete rubbish. Your car? He’d like your car. But he’d give you half of Burgundy in exchange for the small telly in your bedroom.”

Rory Sutherland

Rory Sutherland Quote: “I call it the Louis XIV test: have a look around your house and imagine what Louis XIV would pay for everything you own. Your house? He wouldn’t keep a horse in it. Your furniture? Complete rubbish. Your car? He’d like your car. But he’d give you half of Burgundy in exchange for the small telly in your bedroom.”
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