“I’ve learned to say, “Let’s experiment,” because that phrase doesn’t make my insides clench up like the word failure does. An experiment is neutral, dispassionate. There’s none of that paralyzing pressure to get it right. When I try an experiment, success is getting an outcome. Any outcome. The goal is to get results, not a win.”

“I’ve learned to say, “Let’s experiment,” because that phrase doesn’t make my insides clench up like the word failure does. An experiment is neutral, dispassionate. There’s none of that paralyzing pressure to get it right. When I try an experiment, success is getting an outcome. Any outcome. The goal is to get results, not a win.”

— Anne Bogel