“The AHA even rode the profit wave of refined carbohydrates from the 1990s onward by charging a hefty fee for the privilege of putting the AHA’s “Heart Healthy” check mark on products, with the label ending up on some dubious candidates, such as Kellogg’s Frosted Flakes, Fruity Marshmallow Krispies, and low-fat Pop-Tarts.”

“The AHA even rode the profit wave of refined carbohydrates from the 1990s onward by charging a hefty fee for the privilege of putting the AHA’s “Heart Healthy” check mark on products, with the label ending up on some dubious candidates, such as Kellogg’s Frosted Flakes, Fruity Marshmallow Krispies, and low-fat Pop-Tarts.”

— Nina Teicholz