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Right from the beginning, I was convinced that Avenir is the better Futura,” said a confident Adrian Frutiger in a recent interview looking back at his 1988 creation. In some respects, his declaration was more than mere boasting – coming 60 years after Futura, Avenir remedied many of the compromises that Renner made in his quest for geometry. Frutiger abandoned pure circles and strictly even stroke weight for “corrected” curves and a bit of contrast.

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Stephen Coles Quote: “Right from the beginning, I was convinced that Avenir is the better Futura,” said a confident Adrian Frutiger in a recent interview looking back at his 1988 creation. In some respects, his declaration was more than mere boasting – coming 60 years after Futura, Avenir remedied many of the compromises that Renner made in his quest for geometry. Frutiger abandoned pure circles and strictly even stroke weight for “corrected” curves and a bit of contrast.”

“Right from the beginning, I was convinced that Avenir is the better Futura,” said a confident Adrian Frutiger in a recent interview looking back at his 1988 creation. In some respects, his declaration was more than mere boasting – coming 60 years after Futura, Avenir remedied many of the compromises that Renner made in his quest for geometry. Frutiger abandoned pure circles and strictly even stroke weight for “corrected” curves and a bit of contrast.”

Stephen Coles

Stephen Coles Quote: “Right from the beginning, I was convinced that Avenir is the better Futura,” said a confident Adrian Frutiger in a recent interview looking back at his 1988 creation. In some respects, his declaration was more than mere boasting – coming 60 years after Futura, Avenir remedied many of the compromises that Renner made in his quest for geometry. Frutiger abandoned pure circles and strictly even stroke weight for “corrected” curves and a bit of contrast.”
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