“The greatest communicators of all time,” says communication expert Nancy Duarte – who has spent her career studying the shape of superb presentations – start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.”

“The greatest communicators of all time,” says communication expert Nancy Duarte – who has spent her career studying the shape of superb presentations – start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.”

— Adam M. Grant