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If you want people to modify their behavior, is it better to highlight the benefits of changing or the costs of not changing?

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Adam M. Grant Quote: “If you want people to modify their behavior, is it better to highlight the benefits of changing or the costs of not changing?”

“If you want people to modify their behavior, is it better to highlight the benefits of changing or the costs of not changing?”

Adam M. Grant

Adam M. Grant Quote: “If you want people to modify their behavior, is it better to highlight the benefits of changing or the costs of not changing?”
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