“Design thinking enables business people to avoid mistakes of formulating ideas that, in the future, the customers may not be interested, hence putting the business at risk of experiencing losses. Thus, it applies tools from the world of design and shifting the focus to human behavior.”

“Design thinking enables business people to avoid mistakes of formulating ideas that, in the future, the customers may not be interested, hence putting the business at risk of experiencing losses. Thus, it applies tools from the world of design and shifting the focus to human behavior.”

— Hibatullah Jawhar