“It was a complete rejection of genre norms in Korea’s idol industry, where every frame of every video was perfectly produced for public consumption. BTS members were not just idols. They were rappers who released mixtapes and YouTubers who gave tutorials on music production and dance.”

“It was a complete rejection of genre norms in Korea’s idol industry, where every frame of every video was perfectly produced for public consumption. BTS members were not just idols. They were rappers who released mixtapes and YouTubers who gave tutorials on music production and dance.”

— BTS