“And where do the entrances to grocery stores usually leave you? In the produce department. You are surrounded by scents, textures, and bright colors that result in a surge of endorphins. The lighting of the store is manipulated to make fruits and vegetables appear at their brightest and best. And of course, the dairy aisle – one of the most popular locations to visit – is always hidden in the back of the store so you are forced to pass through a wealth of tempting products before reaching it.”
