“We might think of flavour as frivolous, but there’s a school of thought that says artificial flavouring is the problem when it comes to obesity and overconsumption. Since I did my diet, it’s the word ‘flavouring’ that I avoid more than any other in food. Flavourings signal that something is UPF, and the need for flavouring tells us a lot about some of the ways UPF does us harm.”
