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A British Institute of Psychiatry study revealed that reading digital messages while performing another creative task decreases your IQ in the moment by 10 points. This decrease is the same as not sleeping for 36 hours – more than twice the impact of smoking marijuana.

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Erik Qualman Quote: “A British Institute of Psychiatry study revealed that reading digital messages while performing another creative task decreases your IQ in the moment by 10 points. This decrease is the same as not sleeping for 36 hours – more than twice the impact of smoking marijuana.”

“A British Institute of Psychiatry study revealed that reading digital messages while performing another creative task decreases your IQ in the moment by 10 points. This decrease is the same as not sleeping for 36 hours – more than twice the impact of smoking marijuana.”

Erik Qualman

Erik Qualman Quote: “A British Institute of Psychiatry study revealed that reading digital messages while performing another creative task decreases your IQ in the moment by 10 points. This decrease is the same as not sleeping for 36 hours – more than twice the impact of smoking marijuana.”
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