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Top 60 Roy H. Williams Quotes (2025 Update)
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Roy H. Williams Quote: “LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.”

51. “LOTTERY TICKET: a voluntary tax paid by people who are extremely bad at math.”

— Roy H. Williams

Roy H. Williams Quote: “Writing good ads is easy when you have something to say.”

52. “Writing good ads is easy when you have something to say.”

— Roy H. Williams

Roy H. Williams Quote: “Embarrassment, or the risk of it, accompanies all your important choices.”

53. “Embarrassment, or the risk of it, accompanies all your important choices.”

— Roy H. Williams

Roy H. Williams Quote: “Numerals are images of amounts. But the amounts they represent are real.”

54. “Numerals are images of amounts. But the amounts they represent are real.”

— Roy H. Williams

Roy H. Williams Quote: “It appears that the media filters we carry in our heads are like computers: they’ve been forced to get faster in order to keep up with the demands our high-speed society puts on them.”

55. “It appears that the media filters we carry in our heads are like computers: they’ve been forced to get faster in order to keep up with the demands our high-speed society puts on them.”

— Roy H. Williams

Roy H. Williams Quote: “The best ads are about the customer and how the product will change his life.”

56. “The best ads are about the customer and how the product will change his life.”

— Roy H. Williams

Roy H. Williams Quote: “A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.”

57. “A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.”

— Roy H. Williams

Roy H. Williams Quote: “67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.”

58. “67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.”

— Roy H. Williams

Roy H. Williams Quote: “Knowing and doing are entirely different things.”

59. “Knowing and doing are entirely different things.”

— Roy H. Williams

Roy H. Williams Quote: “Referring to an event in an untold story is a powerful technique rarely used.”

60. “Referring to an event in an untold story is a powerful technique rarely used.”

— Roy H. Williams

Roy H. Williams Quote: “The fate of your company is in the hands of your people. Train them well.”

61. “The fate of your company is in the hands of your people. Train them well.”

— Roy H. Williams

Roy H. Williams Quote: “Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser.”

62. “Have you heard of this new thing called the internet? It’s giving people new expectations. It’s allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you’ll quickly be dismissed as a poser.”

— Roy H. Williams

Roy H. Williams Quote: “What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.”

63. “What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.”

— Roy H. Williams

Roy H. Williams Quote: “For every five sales you make, another nine customers who had hoped to buy from you will leave your store disappointed and empty-handed. This means your existing store traffic can give you 2.8 times your current sales volume, if you sell only those customers who are ready to buy. The only thing more expensive than hiring a sales trainer is not hiring one. Any investment in sales training is an investment in your own gross profits.”

64. “For every five sales you make, another nine customers who had hoped to buy from you will leave your store disappointed and empty-handed. This means your existing store traffic can give you 2.8 times your current sales volume, if you sell only those customers who are ready to buy. The only thing more expensive than hiring a sales trainer is not hiring one. Any investment in sales training is an investment in your own gross profits.”

— Roy H. Williams

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