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Top 70 Sheena Iyengar Quotes (2025 Update)
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Sheena Iyengar Quote: “When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.”

51. “When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.”

— Sheena Iyengar

Sheena Iyengar Quote: “I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.”

52. “I pick what are my priorities and I limit those priorities to less than five in my life and really in those particular areas put in the energy to try to make good choices.”

— Sheena Iyengar

Sheena Iyengar Quote: “You know, like, none of us would choose – no matter where we are in the world – would choose to you know become a member of Orwell’s “Nineteen Eighty-Four” world, but how much choice is really the question.”

53. “You know, like, none of us would choose – no matter where we are in the world – would choose to you know become a member of Orwell’s “Nineteen Eighty-Four” world, but how much choice is really the question.”

— Sheena Iyengar

Sheena Iyengar Quote: “So most of the time when we are confronted by more, rather than a few, choices we’re often novices and so we don’t really know how to differentiate these various options.”

54. “So most of the time when we are confronted by more, rather than a few, choices we’re often novices and so we don’t really know how to differentiate these various options.”

— Sheena Iyengar

Sheena Iyengar Quote: “I mean it wasn’t that they sat around thinking oh gosh I needed more choices in my grocery stores the way I had come to think about it as an American growing up.”

55. “I mean it wasn’t that they sat around thinking oh gosh I needed more choices in my grocery stores the way I had come to think about it as an American growing up.”

— Sheena Iyengar

Sheena Iyengar Quote: “You know, whether it be humans or animals. So even humans – before we can speak or we can understand a baby’s cognition – they’re already showing us signs that they want choice.”

56. “You know, whether it be humans or animals. So even humans – before we can speak or we can understand a baby’s cognition – they’re already showing us signs that they want choice.”

— Sheena Iyengar

Sheena Iyengar Quote: “What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.”

57. “What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.”

— Sheena Iyengar

Sheena Iyengar Quote: “Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.”

58. “Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.”

— Sheena Iyengar

Sheena Iyengar Quote: “We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.”

59. “We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.”

— Sheena Iyengar

Sheena Iyengar Quote: “A clear right answer and the opportunity to change the options? This is the chooser’s dream.”

60. “A clear right answer and the opportunity to change the options? This is the chooser’s dream.”

— Sheena Iyengar

Sheena Iyengar Quote: “I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.”

61. “I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.”

— Sheena Iyengar

Sheena Iyengar Quote: “Well certainly not having any choice – having your entire life dictated by others...”

62. “Well certainly not having any choice – having your entire life dictated by others...”

— Sheena Iyengar

Sheena Iyengar Quote: “If you truly have expertise – and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician...”

63. “If you truly have expertise – and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician...”

— Sheena Iyengar

Sheena Iyengar Quote: “Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.”

64. “Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.”

— Sheena Iyengar

Sheena Iyengar Quote: “The typical Walmart today offers you 100,000 products.”

65. “The typical Walmart today offers you 100,000 products.”

— Sheena Iyengar

Sheena Iyengar Quote: “What’s interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.”

66. “What’s interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.”

— Sheena Iyengar

Sheena Iyengar Quote: “People will make worse financial decisions for them if they’re choosing from a lot of options than if they’re choosing from a few options. If they have more options they’re more likely to avoid stocks and put all their money in money market accounts, which doesn’t even grow at the rate of inflation.”

67. “People will make worse financial decisions for them if they’re choosing from a lot of options than if they’re choosing from a few options. If they have more options they’re more likely to avoid stocks and put all their money in money market accounts, which doesn’t even grow at the rate of inflation.”

— Sheena Iyengar

Sheena Iyengar Quote: “Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.”

68. “Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.”

— Sheena Iyengar

Sheena Iyengar Quote: “About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.”

69. “About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.”

— Sheena Iyengar

Sheena Iyengar Quote: “Unlike captive animals, people’s perceptions of control or helplessness aren’t entirely dictated by outside forces. We have the ability to create choice by altering our interpretations of the world.”

70. “Unlike captive animals, people’s perceptions of control or helplessness aren’t entirely dictated by outside forces. We have the ability to create choice by altering our interpretations of the world.”

— Sheena Iyengar

Sheena Iyengar Quote: “So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal freedom? And I think that has always been of interest to me.”

71. “So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal freedom? And I think that has always been of interest to me.”

— Sheena Iyengar

Sheena Iyengar Quote: “The expansion of choice has become an explosion of choice.”

72. “The expansion of choice has become an explosion of choice.”

— Sheena Iyengar

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