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Aaron Levie Quotes

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Aaron Levie Quote: “Execute like there’s no tomorrow, strategize like there will be.”

Execute like there’s no tomorrow, strategize like there will be.

— Aaron Levie



Aaron Levie Quote: “Better to be too early and have to try again, than be too late and have to catch up.”

Better to be too early and have to try again, than be too late and have to catch up.

— Aaron Levie


Aaron Levie Quote: “Start with the assumption that the best way to do something is not the way it’s being done right now.”

Start with the assumption that the best way to do something is not the way it’s being done right now.

— Aaron Levie


Aaron Levie Quote: “The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.”

The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.

— Aaron Levie


Aaron Levie Quote: “You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.”

You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

— Aaron Levie


Aaron Levie Quote: “If people don’t think the odds are against you, you’re doing it wrong.”

If people don’t think the odds are against you, you’re doing it wrong.

— Aaron Levie


Aaron Levie Quote: “There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.”

There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.

— Aaron Levie


Aaron Levie Quote: “I don’t use many apps. I use naps.”

I don’t use many apps. I use naps.

— Aaron Levie


Aaron Levie Quote: “Every single industry is going through a major business model and technology oriented disruption.”

Every single industry is going through a major business model and technology oriented disruption.

— Aaron Levie


Aaron Levie Quote: “I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.”

I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.

— Aaron Levie



Aaron Levie Quote: “That’s already been tried before only means the first attempt got it wrong.”

That’s already been tried before only means the first attempt got it wrong.

— Aaron Levie


Aaron Levie Quote: “I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’”

I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’

— Aaron Levie


Aaron Levie Quote: “Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.”

Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.

— Aaron Levie


Aaron Levie Quote: “The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.”

The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.

— Aaron Levie


Aaron Levie Quote: “If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.”

If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.

— Aaron Levie


Aaron Levie Quote: “Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.”

Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.

— Aaron Levie


Aaron Levie Quote: “I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.”

I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.

— Aaron Levie


Aaron Levie Quote: “Startups live at the intersection of existential crisis and everything going perfectly great.”

Startups live at the intersection of existential crisis and everything going perfectly great.

— Aaron Levie


Aaron Levie Quote: “The only barrier to entry you can create is to consistently build a great product.”

The only barrier to entry you can create is to consistently build a great product.

— Aaron Levie


Aaron Levie Quote: “Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.”

Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.

— Aaron Levie



Aaron Levie Quote: “When you’re doing something you’re passionate about, stress becomes a featurenot a bug.”

When you’re doing something you’re passionate about, stress becomes a featurenot a bug.

— Aaron Levie


Aaron Levie Quote: “The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.”

The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.

— Aaron Levie


Aaron Levie Quote: “Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.”

Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.

— Aaron Levie


Aaron Levie Quote: “You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.”

You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.

— Aaron Levie


Aaron Levie Quote: “My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.”

My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.

— Aaron Levie


Aaron Levie Quote: “Your product should sell itself, but that does not mean you don’t need salespeople.”

Your product should sell itself, but that does not mean you don’t need salespeople.

— Aaron Levie


Aaron Levie Quote: “Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.”

Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.

— Aaron Levie


Aaron Levie Quote: “A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.”

A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.

— Aaron Levie


Aaron Levie Quote: “I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.”

I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.

— Aaron Levie


Aaron Levie Quote: “If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.”

If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.

— Aaron Levie


Aaron Levie Quote: “The chance of failure is almost always better than the guarantee of never knowing.”

The chance of failure is almost always better than the guarantee of never knowing.

— Aaron Levie


Aaron Levie Quote: “We’re going from a world of customized software to standardized platforms.”

We’re going from a world of customized software to standardized platforms.

— Aaron Levie


Aaron Levie Quote: “Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.”

Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.

— Aaron Levie


Aaron Levie Quote: “Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.”

Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.

— Aaron Levie


Aaron Levie Quote: “We didn’t really start the company to go build an enterprise software company.”

We didn’t really start the company to go build an enterprise software company.

— Aaron Levie


Aaron Levie Quote: “Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.”

Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.

— Aaron Levie


Aaron Levie Quote: “Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.”

Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.

— Aaron Levie


Aaron Levie Quote: “The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.”

The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.

— Aaron Levie


Aaron Levie Quote: “Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.”

Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.

— Aaron Levie


Aaron Levie Quote: “The only way to avoid disruption is to constantly do what you would if you were just starting out.”

The only way to avoid disruption is to constantly do what you would if you were just starting out.

— Aaron Levie


Aaron Levie Quote: “Better to be right about the trend and wrong about the implementation, than the other way around.”

Better to be right about the trend and wrong about the implementation, than the other way around.

— Aaron Levie


Aaron Levie Quote: “If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.”

If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.

— Aaron Levie


Aaron Levie Quote: “My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don’t have time for nonwork stuff.”

My downtime tends to resemble my uptime. Weekends are workdays, but toned down. Over the whole weekend, I may have five meetings, as opposed to six on a weekday. I used to play piano for 30 minutes at night, but I had to pull that out of my schedule. I don’t have time for nonwork stuff.

— Aaron Levie


Aaron Levie Quote: “I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.”

I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.

— Aaron Levie


Aaron Levie Quote: “If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.”

If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.

— Aaron Levie


Aaron Levie Quote: “Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.”

Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.

— Aaron Levie


Aaron Levie Quote: “It’s unfortunate biologically we have to sleep.”

It’s unfortunate biologically we have to sleep.

— Aaron Levie


Aaron Levie Quote: “Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.”

Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.

— Aaron Levie


Aaron Levie Quote: “I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.”

I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.

— Aaron Levie


Aaron Levie Quote: “You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.”

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

— Aaron Levie

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