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Top 9 Alberto Cairo Quotes (2025 Update)

Alberto Cairo Quote: “The purpose of infographics and data visualizations is to enlighten people – not to entertain them, not to sell them products, services, or ideas, but to inform them. It’s as simple – and as complicated – as that.”

1. “The purpose of infographics and data visualizations is to enlighten people – not to entertain them, not to sell them products, services, or ideas, but to inform them. It’s as simple – and as complicated – as that.”

— Alberto Cairo

Alberto Cairo Quote: “A data visualization should only be beautiful when beauty can promote understanding in some way without undermining it in another. Is beauty sometimes useful? Certainly. Is beauty always useful? Certainly not.”

2. “A data visualization should only be beautiful when beauty can promote understanding in some way without undermining it in another. Is beauty sometimes useful? Certainly. Is beauty always useful? Certainly not.”

— Alberto Cairo

Alberto Cairo Quote: “Sometimes, it is not you who finds good ideas when you are seeking them. Instead, good ideas find you in the most unexpected circumstances.”

3. “Sometimes, it is not you who finds good ideas when you are seeking them. Instead, good ideas find you in the most unexpected circumstances.”

— Alberto Cairo

Alberto Cairo Quote: “When you can admit that you don’t know, you are more likely to ask the questions that will enable you to learn. – Richard Saul Wurman, from Information Anxiety 2.”

4. “When you can admit that you don’t know, you are more likely to ask the questions that will enable you to learn. – Richard Saul Wurman, from Information Anxiety 2.”

— Alberto Cairo

Alberto Cairo Quote: “The life of a visual communicator should be one of systematic and exciting intellectual chaos.”

5. “The life of a visual communicator should be one of systematic and exciting intellectual chaos.”

— Alberto Cairo

Alberto Cairo Quote: “Any chart, no matter how well designed, will mislead us if we don’t pay attention to it.”

6. “Any chart, no matter how well designed, will mislead us if we don’t pay attention to it.”

— Alberto Cairo

Alberto Cairo Quote: “It is in the combination of words and visuals that the magic of understanding often happens.”

7. “It is in the combination of words and visuals that the magic of understanding often happens.”

— Alberto Cairo

Alberto Cairo Quote: “In a time when society is drowning in tsunamis of misinformation, it is possible to change the world for the better if we repeat the truth often and loud enough.”

8. “In a time when society is drowning in tsunamis of misinformation, it is possible to change the world for the better if we repeat the truth often and loud enough.”

— Alberto Cairo

Alberto Cairo Quote: “Rationalization is a dialogue with ourselves or with like-minded brains. Reasoning, on the other hand, is an honest and open conversation in which we try to persuade interlocutors who don’t necessarily agree with us beforehand with arguments that are as universally valid, coherent, and detailed as possible, while opening ourselves to persuasion.”

9. “Rationalization is a dialogue with ourselves or with like-minded brains. Reasoning, on the other hand, is an honest and open conversation in which we try to persuade interlocutors who don’t necessarily agree with us beforehand with arguments that are as universally valid, coherent, and detailed as possible, while opening ourselves to persuasion.”

— Alberto Cairo

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