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Top 10 Alexander Osterwalder Quotes (2024 Update)

Alexander Osterwalder Quote: “Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find fit!”
Alexander Osterwalder Quote: “A business model describes the rationale of how an organization creates, delivers, and captures value.”
Alexander Osterwalder Quote: “Dream jobs are more often created than found, so they’re rarely attainable through conventional searches. Creating one requires strong self-knowledge.”
Alexander Osterwalder Quote: “Crafting a business model is no different. Ideas placed in the Canvas trigger new ones. The Canvas becomes a tool for facilitating the idea dialogue – for individuals sketching out their ideas and for groups developing ideas together.”
Alexander Osterwalder Quote: “An entrepreneur’s challenge is to design and successfully implement a new business model.”
Alexander Osterwalder Quote: “Henry Ford once said, “If I had asked my customers what they wanted, they would have told me ’a faster horse.”
Alexander Osterwalder Quote: “Apple’s view was unique at a time when illegal downloading was rampant and most companies argued that nobody would be willing to pay for digital music online.”
Alexander Osterwalder Quote: “One way multi-sided platforms solve this problem is by subsidizing a Customer Segment. Though a platform operator incurs costs by serving all customer groups, it often decides to lure one segment to the platform with an inexpensive or free Value Proposition in order to subsequently attract users of the platform’s “other side.” One difficulty multi-sided platform operators face is understanding which side to subsidize and how to price correctly to attract customers.”
Alexander Osterwalder Quote: “Design attitude demands changing one’s orientation from making decisions to creating options from which to choose.”
Alexander Osterwalder Quote: “What if” questions help us break free of constraints imposed by current models. They should provoke us and challenge our thinking. They should disturb us as intriguing, difficult-to-execute propositions.”
Alexander Osterwalder Quote: “An organization must make a conscious decision about which segments to serve and which segments to ignore.”
Alexander Osterwalder Quote: “Focus: Establish a new business model in an old industry.”
Alexander Osterwalder Quote: “In a nutshell, Blue Ocean Strategy is about creating completely new industries through fundamental differentiation as opposed to competing in existing industries by tweaking established models. Rather than outdoing competitors in terms of traditional performance metrics, Kim and Mauborgne advocate creating new, uncontested market space through what the authors call value innovation.”
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