Top 35 Allan Dib Quotes (2024 Update)

1. “Business is a team sport, one in which you’re never going to win on your own.”

— Allan Dib

2. “A customer won on price will be lost on price.”

— Allan Dib

3. “Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, but you can never get more time. So you need to ensure the stuff you spend your time on makes the biggest impact.”

— Allan Dib

4. “Consultative, advisory selling is the most cost-effective, the most enduring, the most impactful and the most powerful marketing strategy a business owner could ever devise.”

— Allan Dib

5. “For the entrepreneur, time is not money. Value is money.”

— Allan Dib

6. “Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

— Allan Dib

7. “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, owns no inventory. Airbnb, the world’s largest accommodation provider, owns no real estate.”

— Allan Dib

8. “By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on your bottom line.”

— Allan Dib

9. “In his book titled The Book of Survival, Anthony Greenbank wrote: To live through an impossible situation, you don’t need to have the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.”

— Allan Dib

10. “What business do I need to be in? What technologies are coming that are going to disrupt my industry? How can I take advantage of the coming changes in technology rather than fight them?”

— Allan Dib

11. “Some people have the perception that social media marketing is “free.” It’s only truly free if your time is worth nothing.”

— Allan Dib

12. “Money isn’t everything... but it ranks right up there with oxygen.”

— Allan Dib

13. “Everyone wants to hear from an authoritative source. By being a content creator, you position yourself as an authority and expert in your niche.”

— Allan Dib

14. “Can you explain your product and the unique benefit it offers in a single short sentence?”

— Allan Dib

15. “I’ll reiterate – knowing and not doing is the same as not knowing. You need to make the mistakes, risk looking foolish and invest in yourself and your business.”

— Allan Dib

16. “The owner of the business may have excellent technical skills but it’s his lack of business skills that causes his business to fail.”

— Allan Dib

17. “The Power of Systems – The Ability to Fire Yourself.”

— Allan Dib

18. “Helping your customers all the way through to achieving results will have a big payoff for both yourself and them.”

— Allan Dib

19. “Once you’ve reached a level of competence, the real profit comes from the way you market yourself .”

— Allan Dib

20. “And that is exactly who you need to be perceived as in the eyes and mind of your prospects – as someone who educates them and solves their problems.”

— Allan Dib

21. “Your social media page and profile is actually the property of the social network. So, spending huge amounts of time and money building up a profile and audience on these networks ends up building up their assets rather than your own. My preference, as much as possible, is to build and own my own marketing assets, such as websites, blogs, email lists and so on. I then use social media simply as a way to drive traffic to these marketing assets.”

— Allan Dib

22. “Direct response marketing focuses heavily on the needs, thoughts, and emotions of the target market. By doing this, you enter the conversation already going on in the mind of your ideal prospect.”

— Allan Dib

23. “Tactics without strategy leads to the “bright shiny object syndrome.”

— Allan Dib

24. “The marketing plan ended up being the 20% part of the business planning process that produced 80% of the result.”

— Allan Dib

25. “One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.”

— Allan Dib

26. “Think about water – one of the most abundant commodities on earth. When you buy this commodity, in bottled form at either a convenience store or from a vending machine, you happily pay 2,000 times the price compared with getting it from your tap at home.”

— Allan Dib

27. “You have only twenty-four hours a day, so the only way you can get more achieved in a day is by using other people’s time.”

— Allan Dib

28. “Make marketing a daily process. Create your own 1-Page Marketing Plan and most importantly implement the plan. Spend time daily doing business and building value.”

— Allan Dib

29. “When you turn your ads into direct response ads, they become lead generating tools rather than just name recognition tools.”

— Allan Dib

30. “Think of your marketing plan as the architect’s blueprint for getting and retaining customers.”

— Allan Dib

31. “As entrepreneurs we have a “can do” mindset. This often means that when something needs to be done, we are tempted to just roll up our sleeves and just do it. However, spending a lot of time doing things that aren’t your area of expertise or aren’t a good use of your time can quickly become a very expensive exercise. Remember, money is a renewable resource – you can always get more money but you can never get more time.”

— Allan Dib

32. “They get caught up with tools and tactics and never figure out the big picture of what they’re actually trying to do and why.”

— Allan Dib

33. “Marketing is the master skill of business. It will help you make your current business a success and, importantly, it will help make other businesses and enterprises you may be involved with in the future successful. Throughout this book, you’ve been the recipient of some extremely valuable information. It’s information that most of your competitors will never.”

— Allan Dib

34. “This would be a good time to share with you my definition of an entrepreneur: “someone who solves people’s problems at a profit.”

— Allan Dib

35. “Your job as an entrepreneur is to be an innovator and a builder of systems.”

— Allan Dib

36. “Let’s face it, no one wants to be seen as a stereotypical salesperson who is pushy and untrustworthy. However, if you think about yourself as a doctor who diagnoses and then prescribes solutions to people’s problems, then I’m sure you’ll be much more comfortable selling under those circumstances – as a trusted, educated, knowledgeable, qualified, confident, capable advisor.”

— Allan Dib