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Top 15 Ann Handley Quotes (2024 Update)

Ann Handley Quote: “Good writing serves the reader, not the writer. It isn’t self-indulgent. Good writing anticipates the questions that readers might have as they’re reading a piece, and it answers them.”
Ann Handley Quote: “As content strategist Jonathon Colman, who works for Facebook, told me: “Start with empathy. Continue with utility. Improve with analysis. Optimize with love.”
Ann Handley Quote: “Assume the reader knows nothing. But don’t assume the reader is stupid.”
Ann Handley Quote: “So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?”
Ann Handley Quote: “If you aren’t having fun creating content, you’re doing it wrong.”
Ann Handley Quote: “Any fool can make something complicated. It takes a genius to make it simple. – Woody Guthrie.”
Ann Handley Quote: “The truth is this: writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.”
Ann Handley Quote: “Empathy – like writing – isn’t a gift. It’s a discipline. It takes some intentional effort and diligence to develop enormous empathy so that you can apply it to your writing.”
Ann Handley Quote: “Consider Pawn Stars, a popular show on the History Channel, and compare it with Antiques Roadshow, which airs on PBS.”
Ann Handley Quote: “Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales.”
Ann Handley Quote: “A writer who waits for ideal conditions under which to work will die without putting a word on paper. – E. B. White.”
Ann Handley Quote: “Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.”
Ann Handley Quote: “I use what I call a ‘writing ladder,’” David told me. “If a tweet resonates – it gets a bunch of RTs and at replies – then I consider it good blog post fodder. If a blog post resonates, I’ll explore it with a riff in a speech and maybe another blog post or two. If a series of posts on the same topic resonates, that’s my next book.”
Ann Handley Quote: “Because at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa. However.”
Ann Handley Quote: “Brain Pickings by Maria Popova, a self-described human-powered discovery engine for interestingness.”
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