Top 5 Annette Simmons Quotes (2024 Update)

1. “Other methods of influence – persuasion, bribery, or charismatic appeals – are push strategies. Story is a pull strategy. If your story is good enough, people – of their own free will – come to the conclusion they can trust you and the message you bring.”

— Annette Simmons

2. “Once you give your attention to the title Don’t Think of an Elephant, no matter how hard you try you cannot not think of an elephant. It is the same way with stories.”

— Annette Simmons

3. “If a picture is worth a thousand words, then a story is worth a thousand assurances.”

— Annette Simmons

4. “There are six types of stories that will serve you well in your efforts to influence others. 1. ”Who I Am” Stories 2. ”Why I Am Here” Stories 3. ”The Vision” Story 4. ”Teaching” Stories 5. ”Values-in-Action” Stories 6. “I Know What You Are Thinking.”

— Annette Simmons

5. “When studying tools of influence, people always ask the question, “How can I make them listen to me?” They ask because that is what they think they want to learn. Unfortunately, this can never be learned because it can’t be done. You can’t make someone listen. You can entice, inspire, cajole, stimulate, or fascinate but you cannot make anyone listen to anything. Embracing this fact up-front lets us focus on what we can do.”

— Annette Simmons

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