Top 35 Brian Solis Quotes (2025 Update)

1. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

— Brian Solis

2. “Social media is about sociology and psychology more then technology.”

— Brian Solis

3. “The distance between who i am and who i want to be is separated only by my actions and words.”

— Brian Solis

4. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”

— Brian Solis

5. “In the digital space, attention is a currency. We earn it. We spend it.”

— Brian Solis

6. “Attention is a precious commodity.”

— Brian Solis

7. “The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.”

— Brian Solis

8. “It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.”

— Brian Solis

9. “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”

— Brian Solis

10. “It’s not business to consumer, it’s not business to business, it’s people to people.”

— Brian Solis

11. “The bottom line is that people are seeking answers and direction, not messages or sales pitches.”

— Brian Solis

12. “Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.”

— Brian Solis

13. “Information overload is a symptom of our desire to not focus on what’s important. It is a choice.”

— Brian Solis

14. “Social media is less about technology and more about anthropology, sociology, and ethnography.”

— Brian Solis

15. “Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.”

— Brian Solis

16. “Perspective is a gift nowadays.”

— Brian Solis

17. “Please repeat: Influence is Not popularity.”

— Brian Solis

18. “The new social landscape is rich with emotion.”

— Brian Solis

19. “Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.”

— Brian Solis

20. “The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.”

— Brian Solis

21. “We live in a time where brands are people and people are brands.”

— Brian Solis

22. “The future of marketing is not about technology.”

— Brian Solis

23. “Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.”

— Brian Solis

24. “Don’t compete for the moment, compete for the future.”

— Brian Solis

25. “Brands are no longer created; they are co-created.”

— Brian Solis

26. “Experiences shape experiences.”

— Brian Solis

27. “The next 10 years are either going to happen to us, or because of us.”

— Brian Solis

28. “Effective engagement is inspired by the empathy that develops simply by being human.”

— Brian Solis

29. “Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.”

— Brian Solis

30. “Twitter is a human seismograph.”

— Brian Solis

31. “Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.”

— Brian Solis

32. “Digital Darinism is already changing the landscape of business.”

— Brian Solis

33. “People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.”

— Brian Solis

34. “We cannot measure, what it is we do not know to value.”

— Brian Solis

35. “While creating a social brand is a necessary endeavor, building a social business is an investment.”

— Brian Solis

36. “To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.”

— Brian Solis

37. “To succeed in the business of the future we have to become the very people we are trying to reach.”

— Brian Solis

38. “Twitter is your window to relevance, but Facebook is your home page for the Social Web.”

— Brian Solis

39. “Social media is not owned by marketing.”

— Brian Solis