Top 7 Bruce Tognazzini Quotes (2025 Update)

Bruce Tognazzini Quote: “The only intuitive interface is the nipple. Everything else is learned.”

1. “The only intuitive interface is the nipple. Everything else is learned.”

2. “It’s hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn’t a book on software design.”

— Bruce Tognazzini

3. “Constrain the user’s expectations to match the abilities of the software.”

— Bruce Tognazzini

4. “Never present a power-user option in such a way that normal users must learn all about it in order to know they don’t need to use it.”

— Bruce Tognazzini

5. “If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune.”

— Bruce Tognazzini

6. “The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.”

— Bruce Tognazzini

7. “As for the Sun mouse, I’m not a big multi-button mouse fan, because I just can’t remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.”

— Bruce Tognazzini

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