Top 5 Cole Nussbaumer Knaflic Quotes (2025 Update)

1. “You should always want your audience to know or do something. If you can’t concisely articulate that, you should revisit whether you need to communicate in the first place.”

— Cole Nussbaumer Knaflic

2. “Having all the information in the world at our fingertips doesn’t make it easier to communicate: it makes it harder.”

— Cole Nussbaumer Knaflic

3. “Using a table in a live presentation is rarely a good idea. As your audience reads it, you lose their ears and attention to make your point verbally. When.”

— Cole Nussbaumer Knaflic

4. “When you have just a number or two that you want to communicate: use the numbers directly.”

— Cole Nussbaumer Knaflic

5. “Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust you as an expert, or do you need to work to establish credibility? These are important considerations when it comes to determining how to structure your communication and whether and when to use data, and may impact the order and flow of the overall story you aim to tell.”

— Cole Nussbaumer Knaflic

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