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Top 10 Dan S. Kennedy Quotes (2025 Update)

Dan S. Kennedy Quote: “The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.”

1. “The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “Well, here’s the trick about money. The understanding that it is available in unlimited supply and readily replaceable changes everything.”

2. “Well, here’s the trick about money. The understanding that it is available in unlimited supply and readily replaceable changes everything.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “I Want It All. And I Want It Delivered.”

3. “I Want It All. And I Want It Delivered.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “Always enter the conversation already occurring in the customer’s mind.”

4. “Always enter the conversation already occurring in the customer’s mind.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “I know the mind, like the parachute, is most valuable open.”

5. “I know the mind, like the parachute, is most valuable open.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “Too often, achievement, accomplishment, ambition is defined as greed. Here’s my clarification: greed is attempting to get something for nothing, to take without exchange.”

6. “Too often, achievement, accomplishment, ambition is defined as greed. Here’s my clarification: greed is attempting to get something for nothing, to take without exchange.”

— Dan S. Kennedy

7. “You can’t go to the bank and deposit likes, views, retweets, viral explosions, social media conversations, or brand recognition. Bankers are extremely narrow-minded. They won’t even accept vegetables grown in your backyard garden or bitcoin. They want real money.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “In case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. When it arrives, it is most likely an unwelcome pest. How do you earn your welcome as a guest? By immediately saying something that is recognized by the recipient as important and valuable and beneficial.”

8. “In case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. When it arrives, it is most likely an unwelcome pest. How do you earn your welcome as a guest? By immediately saying something that is recognized by the recipient as important and valuable and beneficial.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “Obviously, everybody prefers working with experts. This is especially true as you climb the affluence ladder; the more affluent the customer, the more determined he is to find and conduct business with the most knowledgeable, respected, and celebrated expert, and the more willing he is to travel further away from home, wait longer, do business on your terms, and pay premium fees or prices. But really, everybody prefers dealing with an expert if and when they can.”

9. “Obviously, everybody prefers working with experts. This is especially true as you climb the affluence ladder; the more affluent the customer, the more determined he is to find and conduct business with the most knowledgeable, respected, and celebrated expert, and the more willing he is to travel further away from home, wait longer, do business on your terms, and pay premium fees or prices. But really, everybody prefers dealing with an expert if and when they can.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “Envelopes actually addressed by hand often outperform all others in controlled split-tests.”

10. “Envelopes actually addressed by hand often outperform all others in controlled split-tests.”

— Dan S. Kennedy

Dan S. Kennedy Quote: “There is a classic sales legend about the hotshot salesman pitching a new home-heating system to a little old lady. He told her everything there was to tell about BTUs, construction, warranties, service, and so on. When he finally shut up, she said, “I have just one question – will this thing keep a little old lady warm?”

11. “There is a classic sales legend about the hotshot salesman pitching a new home-heating system to a little old lady. He told her everything there was to tell about BTUs, construction, warranties, service, and so on. When he finally shut up, she said, “I have just one question – will this thing keep a little old lady warm?”

— Dan S. Kennedy

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