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Top 10 Dave Trott Quotes (2025 Update)

Dave Trott Quote: “Efficiency is doing things right. Effectiveness is doing the right things.”
Dave Trott Quote: “According to the laws of aerodynamics the bumblebee can’t fly. But the bumblebee doesn’t know that, so it just carries on flying around.”
Dave Trott Quote: “As the philosopher Bertrand Russell said, ‘The problem with the world is that the ignorant are arrogant and cocksure, while the intelligent are full of doubt.’ Because thinking is more difficult once we realise there is no right or wrong. Just the same thing viewed from different perspectives.”
Dave Trott Quote: “We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective.”
Dave Trott Quote: “One of the best advertising people ever was Carl Ally. He said the true creative person wants to be a know-it-all. They want to know about all kinds of things: ancient history, nineteenth-century mathematics, modern manufacturing techniques, flower arranging, and lean hog futures. Because they never know when these ideas might come together to form a new idea. It may happen six minutes later or six years down the road, but they know it will happen.”
Dave Trott Quote: “Brand is another word for reputation or image. And you don’t get a reputation just by claiming something.”
Dave Trott Quote: “The product creates the experience. The experience creates the reputation. The reputation creates the brand.”
Dave Trott Quote: “Less important points don’t add to the communication. They detract from the most important point. That’s what the single-minded proposition is all about.”
Dave Trott Quote: “We can’t believe the world isn’t exactly the same way for everyone else, as it is for us. But the truth is, you only know what you know.”
Dave Trott Quote: “Every week they would have one hour scheduled, sitting quietly at their desk. Learning to be alone with their thoughts. Learning to be comfortable with themselves. Learning it was OK to be silent. How great is that?”
Dave Trott Quote: “There was nothing there except some woods with a lunatic asylum and a graveyard in the middle.”
Dave Trott Quote: “No wonder men had more power. They had more power because they didn’t ask anyone else’s permission. They just went ahead and did what they wanted. And they weren’t as scared of being wrong as the women were. For them, getting the result was more important than being right.”
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