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Top 10 David Brier Quotes (2025 Update)

David Brier Quote: “Branding is the art of differentiation.”
David Brier Quote: “Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
David Brier Quote: “Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.”
David Brier Quote: “Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”
David Brier Quote: “A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.”
David Brier Quote: “Cookie cutters are for baking, not branding.”
David Brier Quote: “Having a me-too brand is a death sentence.”
David Brier Quote: “Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.”
David Brier Quote: “Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.”
David Brier Quote: “Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.”
David Brier Quote: “There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.”
David Brier Quote: “Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
David Brier Quote: “Ideas are the currency of innovation.”
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