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Top 20 Derek Thompson Quotes (2025 Update)

Derek Thompson Quote: “To sell something familiar, make it surprising. To sell something surprising, make it familiar.”

1. “To sell something familiar, make it surprising. To sell something surprising, make it familiar.”

— Derek Thompson

Derek Thompson Quote: “In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an ’aesthetic aha.”

2. “In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an ’aesthetic aha.”

— Derek Thompson

Derek Thompson Quote: “Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.”

3. “Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.”

— Derek Thompson

Derek Thompson Quote: “Quality, it seems, is a necessary, but insufficient attribute for success.”

4. “Quality, it seems, is a necessary, but insufficient attribute for success.”

— Derek Thompson

Derek Thompson Quote: “People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable – MAYA.”

5. “People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable – MAYA.”

— Derek Thompson

Derek Thompson Quote: “This long-tail distribution of returns is why it’s important to be bold. Big winners pay for so many experiments.”

6. “This long-tail distribution of returns is why it’s important to be bold. Big winners pay for so many experiments.”

— Derek Thompson

Derek Thompson Quote: “The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency – to make your audience see the familiarity behind the surprise.”

7. “The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency – to make your audience see the familiarity behind the surprise.”

— Derek Thompson

Derek Thompson Quote: “When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.”

8. “When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.”

— Derek Thompson

Derek Thompson Quote: “The mark of a good book is that you’re happy to come home to it. The mark of a great book is that you occasionally schedule your life to stay home with it.”

9. “The mark of a good book is that you’re happy to come home to it. The mark of a great book is that you occasionally schedule your life to stay home with it.”

— Derek Thompson

Derek Thompson Quote: “The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.”

10. “The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.”

— Derek Thompson

Derek Thompson Quote: “In all sorts of markets – music, film, art, and politics – the future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow... The gatekeepers had their day. Now there are simply too many gates to keep.”

11. “In all sorts of markets – music, film, art, and politics – the future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow... The gatekeepers had their day. Now there are simply too many gates to keep.”

— Derek Thompson

Derek Thompson Quote: “It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.”

12. “It is not merely the feeling that something is familiar. It is one step beyond that. It is something new, challenging, or surprising that opens a door into a feeling of comfort, meaning, or familiarity. It is called an aesthetic aha.”

— Derek Thompson

Derek Thompson Quote: “The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.”

13. “The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.”

— Derek Thompson

Derek Thompson Quote: “In 2012, Spanish researchers released a study that looked at 464,411 popular recordings around the world between 1955 and 2010 and found the difference between new hits and old hits wasn’t more complicated chord structures. Instead, it was new instrumentation bringing a fresh sound to “common harmonic progressions.”

14. “In 2012, Spanish researchers released a study that looked at 464,411 popular recordings around the world between 1955 and 2010 and found the difference between new hits and old hits wasn’t more complicated chord structures. Instead, it was new instrumentation bringing a fresh sound to “common harmonic progressions.”

— Derek Thompson

Derek Thompson Quote: “Picking a few hits requires a tolerance for many bad ideas, mediocre ideas, and even good ideas cursed with bad timing. Above all, it requires a business model that supports the inevitability that most new things fail; the most promising ideas often attract a chorus of skeptics; and one big hit can pay for a thousand flops.”

15. “Picking a few hits requires a tolerance for many bad ideas, mediocre ideas, and even good ideas cursed with bad timing. Above all, it requires a business model that supports the inevitability that most new things fail; the most promising ideas often attract a chorus of skeptics; and one big hit can pay for a thousand flops.”

— Derek Thompson

Derek Thompson Quote: “People prefer paintings that they’ve seen before. Audiences like art that gives them the jolt of meaning that often comes from an inkling of recognition.”

16. “People prefer paintings that they’ve seen before. Audiences like art that gives them the jolt of meaning that often comes from an inkling of recognition.”

— Derek Thompson

Derek Thompson Quote: “It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.”

17. “It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.”

— Derek Thompson

Derek Thompson Quote: “Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent, and very, very unequal.”

18. “Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent, and very, very unequal.”

— Derek Thompson

Derek Thompson Quote: “A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” In.”

19. “A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” In.”

— Derek Thompson

Derek Thompson Quote: “It is an economic fact that predicting the future is most valuable when everybody things you are wrong.”

20. “It is an economic fact that predicting the future is most valuable when everybody things you are wrong.”

— Derek Thompson

Derek Thompson Quote: “People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.”

21. “People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.”

— Derek Thompson

Derek Thompson Quote: “Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.”

22. “Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.”

— Derek Thompson

Derek Thompson Quote: “The mathematical challenge of finding the greatest good can expand the heart. Empathy opens the mind to suffering, and math keeps it open.”

23. “The mathematical challenge of finding the greatest good can expand the heart. Empathy opens the mind to suffering, and math keeps it open.”

— Derek Thompson

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