Top 35 Dieter Rams Quotes (2024 Update)

Dieter Rams Quote: “Question everything generally thought to be obvious.”

1. “Question everything generally thought to be obvious.”

— Dieter Rams

Dieter Rams Quote: “Good design means as little design as possible.”

2. “Good design means as little design as possible.”

— Dieter Rams

Dieter Rams Quote: “Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

3. “Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

— Dieter Rams

Dieter Rams Quote: “Less, but better.”

4. “Less, but better.”

— Dieter Rams

Dieter Rams Quote: “Good design makes a product understandable.”

5. “Good design makes a product understandable.”

— Dieter Rams

Dieter Rams Quote: “You cannot understand good design if you do not understand people; design is made for people.”

6. “You cannot understand good design if you do not understand people; design is made for people.”

— Dieter Rams

Dieter Rams Quote: “The design should make the product speak to you.”

7. “The design should make the product speak to you.”

— Dieter Rams

Dieter Rams Quote: “One of the most significant design principles is to omit the unimportant in order to emphasize the important.”

8. “One of the most significant design principles is to omit the unimportant in order to emphasize the important.”

— Dieter Rams

Dieter Rams Quote: “Good design is thorough, down to the last detail.”

9. “Good design is thorough, down to the last detail.”

— Dieter Rams

Dieter Rams Quote: “An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.”

10. “An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.”

— Dieter Rams

Dieter Rams Quote: “Good design is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.”

11. “Good design is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.”

— Dieter Rams

Dieter Rams Quote: “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”

12. “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”

— Dieter Rams

Dieter Rams Quote: “A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.”

13. “A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.”

— Dieter Rams

Dieter Rams Quote: “Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated...”

14. “Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated...”

— Dieter Rams

Dieter Rams Quote: “People react positively when things are clear and understandable.”

15. “People react positively when things are clear and understandable.”

— Dieter Rams

Dieter Rams Quote: “As designers, we have a great responsibility.”

16. “As designers, we have a great responsibility.”

— Dieter Rams

Dieter Rams Quote: “My goal is to omit everything superfluous so that the essential is shown to best possible advantage.”

17. “My goal is to omit everything superfluous so that the essential is shown to best possible advantage.”

— Dieter Rams

Dieter Rams Quote: “I hate everything that is driven by fashion.”

18. “I hate everything that is driven by fashion.”

— Dieter Rams

Dieter Rams Quote: “Having small touches of colour makes it more colourful than having the whole thing in colour.”

19. “Having small touches of colour makes it more colourful than having the whole thing in colour.”

— Dieter Rams

Dieter Rams Quote: “Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.”

20. “Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.”

— Dieter Rams

Dieter Rams Quote: “Nothing works without details. They are everything, the baseline of quality.”

21. “Nothing works without details. They are everything, the baseline of quality.”

— Dieter Rams

Dieter Rams Quote: “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”

22. “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”

— Dieter Rams

Dieter Rams Quote: “Products have to be designed in a way that they are comprehensible.”

23. “Products have to be designed in a way that they are comprehensible.”

— Dieter Rams

Dieter Rams Quote: “I don’t like computers. I still like to do my drawings by hand.”

24. “I don’t like computers. I still like to do my drawings by hand.”

— Dieter Rams

Dieter Rams Quote: “Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.”

25. “Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.”

— Dieter Rams

Dieter Rams Quote: “My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.”

26. “My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.”

— Dieter Rams

Dieter Rams Quote: “We designers, we don’t work in a vacuum. We need business people. We are not the fine artists we are often confused with.”

27. “We designers, we don’t work in a vacuum. We need business people. We are not the fine artists we are often confused with.”

— Dieter Rams

Dieter Rams Quote: “There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”

28. “There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”

— Dieter Rams

Dieter Rams Quote: “I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.”

29. “I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.”

— Dieter Rams

Dieter Rams Quote: “I sit, I think, I make some drawings. As a designer, you cannot retire totally.”

30. “I sit, I think, I make some drawings. As a designer, you cannot retire totally.”

— Dieter Rams

Dieter Rams Quote: “As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.”

31. “As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.”

— Dieter Rams

Dieter Rams Quote: “Design should not dominate things, should not dominate people. It should help people. That’s its role.”

32. “Design should not dominate things, should not dominate people. It should help people. That’s its role.”

— Dieter Rams

Dieter Rams Quote: “All too much of the man-made is ugly, inefficient, depressing chaos.”

33. “All too much of the man-made is ugly, inefficient, depressing chaos.”

— Dieter Rams

Dieter Rams Quote: “Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”

34. “Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”

— Dieter Rams

Dieter Rams Quote: “The composition of these rooms represents the basic intention behind my design: simplicity, essentiality and openness.”

35. “The composition of these rooms represents the basic intention behind my design: simplicity, essentiality and openness.”

— Dieter Rams

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