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Top 6 Don Norman Quotes (2025 Update)

Don Norman Quote: “Don’t criticize unless you can do better. Try to understand how the faulty design might have occurred: try to determine how it could have been done otherwise.”
Don Norman Quote: “We still suffer from the mind-set of the Chicago World’s Fair: “Science Finds, Industry Applies, Man Conforms.” We.”
Don Norman Quote: “The vicious cycle starts: if you fail at something, you think it is your fault. Therefore you think you can’t do that task. As a result, next time you have to do the task, you believe you can’t, so you don’t even try. The result is that you can’t, just as you thought. You’re trapped in a self-fulfilling prophecy.”
Don Norman Quote: “Does the fact that I can no longer remember my own phone number indicate my growing feebleness? No, on the contrary, it unleashes the mind from the petty tyranny of tending to the trivial and allows it to concentrate on the important and the critical.”
Don Norman Quote: “Often people will use their own conceptual models of the world to determine the perceived causal relationship between the thing being blamed and the result. The word perceived is critical: the causal relationship does not have to exist; the person simply has to think it is there.”
Don Norman Quote: “It took a long time for me to realize that my understanding of human behavior was relevant to my interest in the design of technology. As I watched people struggle with technology, it became clear that the difficulties were caused by the technology, not the people.”
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