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Top 5 Don Peppers Quotes (2025 Update)

1. “Empathy is the ultimate form of customer insight.”

— Don Peppers

Featured in: Empathy Quotes

2. “Being trustworthy requires: Doing the right thing. And doing things right.”

— Don Peppers

3. “Without a customer, you don’t have a business – all you have is a hobby.”

— Don Peppers

4. “Customer will create most value for you at point he thinks you’re creating most value for him.”

— Don Peppers

5. “New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.”

— Don Peppers

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