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Top 10 Donald Sull Quotes (2025 Update)

Donald Sull Quote: “Investing the time up front to clarify what will move the needles dramatically increases the odds that simple rules will be applied where they can have the greatest impact.”

1. “Investing the time up front to clarify what will move the needles dramatically increases the odds that simple rules will be applied where they can have the greatest impact.”

— Donald Sull

Donald Sull Quote: “Too often, a company’s strategy sits on a shelf, gathering dust. A strategy that doesn’t influence critical decisions on a day-to-day basis, however, is not a strategy – it is a book report.”

2. “Too often, a company’s strategy sits on a shelf, gathering dust. A strategy that doesn’t influence critical decisions on a day-to-day basis, however, is not a strategy – it is a book report.”

— Donald Sull

Donald Sull Quote: “When it comes to implementing a strategy of simple rules, pinpointing the precise decision or activity where rules will have the most impact is half the battle.”

3. “When it comes to implementing a strategy of simple rules, pinpointing the precise decision or activity where rules will have the most impact is half the battle.”

— Donald Sull

Donald Sull Quote: “When asked why they quit, the lapsed dieters cited complexity as the single most important reason for giving up. Simplicity is even more important when people are tired, stressed, or otherwise cognitively impaired.”

4. “When asked why they quit, the lapsed dieters cited complexity as the single most important reason for giving up. Simplicity is even more important when people are tired, stressed, or otherwise cognitively impaired.”

— Donald Sull

Donald Sull Quote: “The whole point of the White Stripes,” according to founder and frontman Jack White, “is the liberation of limiting yourself.”

5. “The whole point of the White Stripes,” according to founder and frontman Jack White, “is the liberation of limiting yourself.”

— Donald Sull

Donald Sull Quote: “Simple rules work best when flexibility matters more than consistency.”

6. “Simple rules work best when flexibility matters more than consistency.”

— Donald Sull

Donald Sull Quote: “Both flexibility and consistency have their advantages, but increasing one reduces the other.”

7. “Both flexibility and consistency have their advantages, but increasing one reduces the other.”

— Donald Sull

Donald Sull Quote: “Meeting complexity with complexity can create more confusion than it resolves.”

8. “Meeting complexity with complexity can create more confusion than it resolves.”

— Donald Sull

Donald Sull Quote: “Simple rules address a deeply rooted human desire for simplicity when dealing with a range of complex challenges ranging from the prosaic to the global.”

9. “Simple rules address a deeply rooted human desire for simplicity when dealing with a range of complex challenges ranging from the prosaic to the global.”

— Donald Sull

Donald Sull Quote: “People are more likely to use rules devised by themselves, reflecting their own values, rather than those imposed on them by someone else.”

10. “People are more likely to use rules devised by themselves, reflecting their own values, rather than those imposed on them by someone else.”

— Donald Sull

Donald Sull Quote: “The key to moving past the political impasse was shifting the debate from “Which programs should we run?” to “What simple rules should we use to decide which programs to run?”

11. “The key to moving past the political impasse was shifting the debate from “Which programs should we run?” to “What simple rules should we use to decide which programs to run?”

— Donald Sull

Donald Sull Quote: “Compared to the comprehensive regulations of the Benedictines or Dominicans, the Jesuits’ simple rules, few in number, erred on the side of flexibility by conferring on individuals the latitude to exercise judgment.”

12. “Compared to the comprehensive regulations of the Benedictines or Dominicans, the Jesuits’ simple rules, few in number, erred on the side of flexibility by conferring on individuals the latitude to exercise judgment.”

— Donald Sull

Donald Sull Quote: “Willpower, it turns out, is more like a reservoir than a river. If we deploy willpower on one decision, we have less self-control available for our next decision. Many of our worst dietary choices, for example, are made in periods of low self-control – at the end of a long day when a big glass of cabernet or a pint of Ben and Jerry’s calls out our name.”

13. “Willpower, it turns out, is more like a reservoir than a river. If we deploy willpower on one decision, we have less self-control available for our next decision. Many of our worst dietary choices, for example, are made in periods of low self-control – at the end of a long day when a big glass of cabernet or a pint of Ben and Jerry’s calls out our name.”

— Donald Sull

Donald Sull Quote: “Simple rules minimize the risk of overweighing peripheral considerations by focusing on the criteria most crucial for making good decisions.”

14. “Simple rules minimize the risk of overweighing peripheral considerations by focusing on the criteria most crucial for making good decisions.”

— Donald Sull

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