1. “I do not think of type as something that should be readable. It should be beautiful.”
— Ed Benguiat
2. “Type should be beautiful – Screw readable!”
3. “The only place Avant Garde looks good is in the words Avant Garde.”
4. “Doing something a long time does not mean you’re good. It only means you’ve done it a long time.”
5. “To me designing has never been a job or profession. It’s a way of life, like a priest or rabbi.”
6. “I don’t think that success is the premise to what is good or bad.”
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