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Top 6 Eugene Schwartz Quotes (2024 Update)

1. “No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”

— Eugene Schwartz

2. “This is the copywriters task: not to create mass desire – but to channel and direct it.”

— Eugene Schwartz

3. “The greatest mistake marketers make is trying to create demand.”

— Eugene Schwartz

4. “Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice – and then building a terrifying fear of them in your customers.”

— Eugene Schwartz

5. “There is your audience. There is the language. There are the words that they use.”

— Eugene Schwartz

6. “The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds – the traditional focus of modern education – into the reaches of possibility, invention and genius.”

— Eugene Schwartz

Motivational Quotes

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ENTREPRENEURSHIP BUSINESS INSPIRATIONAL

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POSITIVITY

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SCIENCE LIFE

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SUCCESS

COURAGE MOTIVATIONAL STRENGTH

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LIFE

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INSPIRATIONAL SUCCESS MOTIVATIONAL

Swami Vivekananda Quotes

LIFE SPIRITUALITY

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